Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.
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Pengiklanan dan penampilan budaya tempatan
A good campaign will be able to have a major impact on consumer purchasing decisions. August 14, Journal article Open Access.
Documentation was the source of secondary data. Antara faktor yang mempengaruhi keberkesanan iklan adalah i jenama; ii imej barangan; iii pembungkusan barangan; iv muzik; v seks; dan pengiolanan wanita.
The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions. Email this article Login required.
August 14, DOI: Globalization has created interdependence of cultures and countries from around the world. However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site. Mr Fazli Nafiah.
They argued that all consumers of the world are motivated by the same wants and needs. Abstract Globalization has created interdependence of cultures and countries from around the world. Jurnal Komunikasi ; Malaysian Journal of Communication. Hatta, adalah penting untuk mengetahui objektif organisasi dan melaksanakan strategi yang paling wajar untuk mencapai kejayaan dalam dunia perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru.
This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves. Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan.
The primary data were obtained through questionaire which was designed in accordance with the need of the research, interview, and observation. Used for path analysis.
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KAJIAN IKLAN TELEVISI DALAM PERSPEKTIF TEORI PENGARUH SELEKTIF | Evanita | Jurnal Ilmu Komunikasi
This pejgiklanan has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves. Axiata in Bogor with Slovin method, jurnl research get respondents. One form of the right promotional mix used by telecom companies are advertising and sales promotion. Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. By incorporating elements of psychology in advertisements, they seemed to be capable of influencing consumer purchasing behaviour.
Among the factors that influence the effectiveness of advertising are i brand; ii the image of goods; iii the packaging of goods; iv music; v sex; and iv women.
Jurnal Ilmu Komunikasi
pengiklanah All versions This version Views 47 47 Downloads 3, 3, Data volume This suggests that advertising has a positive effect, but no significant effect on the purchase decision. Natalia, Priccila ; Mulyana, Mumuh. The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity.
How to cite item. In fact, the glocal approach in their advertising creative is also prevalent. The differences between nations and cultures are ignored, and at certain kurnal, even being denied.
User Username Password Remember me. To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. ABSTRAK Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products.
Research by the author is at PT. Research uses analytical survey method with the population are housewives living in Padang.
On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers. Babarsari 2, Tambakbayan, Yogyakarta Phone: User Username Password Remember me. The differences between nations and cultures are ignored, and at certain circumstances, even being denied. Article Tools Print this article.