Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).
|Published (Last):||14 January 2012|
|PDF File Size:||6.55 Mb|
|ePub File Size:||9.93 Mb|
|Price:||Free* [*Free Regsitration Required]|
Getting the Premium From Love We learn something from everyone who tells us what they think, and most importantly, what they feel. The Future Beyond Brands Cover of the first edition.
The book was recommended by some fellow photographers who practice the idea, so it was easier for me to draw parallels between the almost-abstract concepts and their real-life practice. My contention brandw that what should not change is whatever we do that connects most powerfully with people.
This reflects the power shift to customers.
So forget making lists! And they can rapidly spin out of control, without meaning, direction or firm purpose. We need to face futuure bunch of issues we have avoided so far. With passion, the most difficult of objects can be achieved. I found all the text over graphics and images to be a major distraction in trying to take home the lessons about branding that Kevin was trying to teach me.
A great read from st “Human attention has become our principal currency. Lines filled with pretension and bravado are fun when coming from Arnold or Stallone. The book does seem to lack a bit of actual substance on first read, but I frequently find myself coming across an element of Lovemarks Mystery, Sensuality, and Intimacy and realizing how it relates to my life and work.
The definitions, the charts, tables, and diagrams. But today these brands are just playing with table stakes. Jun 27, Lawson Hembree rated it really liked it Shelves: I said there this thinking was a work-in-progress and I meant it.
Feb 12, Paul Rojas rated it it was amazing. And putting this right brings us straight into the arms of Love and Lovemarkd.
The ideas are great.
Lovemark – Wikipedia
S economy took one of its greatest hits. And we all know that Love cannot be demanded. That’s where the money is. Let me show you what I mean. I found all the text over graphics and images to be a major distraction in trying to take home the lessons about bran Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me.
This is a great book if you are interested in discovering the power of branding and brands and how companies build brand loyalty amongst their customer base.
Jul 15, Linah rated it liked it Shelves: I think the book is still relevant today in and it won’t be a waste of your time. What’s needed are customer Love lovemxrks. It definitely is a book that is more applicable in an abstract rather than how-to sense.
Future Beyond Brands – Kevin Roberts
Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me. It has the power to give an intensity to a relationship that will carry it through good times and bad. Apr 21, Melissa rated it really liked it. Brands fture are suffering the death of a thousand yawns.
Brand management Marketing techniques. But there were some interesting ideas in there.
To ask other readers questions about Lovemarksplease sign up. Bdands have no imagination or empathy. The ones who survive — think Apple, Starbucks, Nike, Amazon, Coke — have it figured out and are setting the bar high. At any rate, I enjoyed it enough to order the second book, The Lovemarks Effect, from amazon.